About Us

Our story

MAD Transfers is more than a name, it’s a tribute to our home, Madeira, and a nod to the passion that drives us every day.

Our story began in 1987, when Marcelino Trindade purchased his first taxi license and started offering rides across the island with nothing more than dedication, hard work, and a genuine love for helping people feel welcome.

As demand grew, so did the vision. In 1993, the business became an official company under the name Transportes do Serrado Lda, marking the beginning of a more professional and structured operation. For decades, Marcelino built a reputation for reliability, friendliness, and deep local knowledge, the qualities that remain at the heart of our service today.

Now operating as MAD Transfers, we’ve embraced a fresh identity while staying true to our roots. What started with a single taxi has grown into a modern fleet of four vehicles — a Mercedes 111, a Vito 114, a Seat Alhambra, and a Renault Captur — ready to serve travelers with comfort, safety, and flexibility.

Over the years, we’ve had the privilege of welcoming thousands of visitors, partnering with hotels and accommodations across the island, and becoming a trusted choice for airport transfers, private tours, and personalized transport services. But no matter how much we grow, one thing never changes: our commitment to treating every guest like family.

Our drivers aren’t just professionals behind the wheel — they’re ambassadors of Madeira. They know the hidden viewpoints, the local traditions, the stories that make this island special, and they’re always happy to share them.

As a proud, locally owned family business, we continue to invest in our community, our vehicles, and the experience we offer. Whether it’s your first time in Madeira or your fiftieth, we’re here to make your journey smooth, welcoming, and unforgettable from the moment you arrive.

Welcome to MAD Transfers, where every trip begins with passion, pride, and a touch of Madeira’s unique charm.