MAD Transfers is more than a name, it’s a tribute to our home, Madeira, and a nod to the passion that drives us every day.
Our story began in 1987, when Marcelino Trindade purchased his first taxi license and started offering rides across the island with nothing more than dedication, hard work, and a genuine love for helping people feel welcome.
As demand grew, so did the vision. In 1993, the business became an official company under the name Transportes do Serrado Lda, marking the beginning of a more professional and structured operation. For decades, Marcelino built a reputation for reliability, friendliness, and deep local knowledge, the qualities that remain at the heart of our service today.
Now operating as MAD Transfers, we’ve embraced a fresh identity while staying true to our roots. What started with a single taxi has grown into a modern fleet of four vehicles — a Mercedes 111, a Vito 114, a Seat Alhambra, and a Renault Captur — ready to serve travelers with comfort, safety, and flexibility.
Over the years, we’ve had the privilege of welcoming thousands of visitors, partnering with hotels and accommodations across the island, and becoming a trusted choice for airport transfers, private tours, and personalized transport services. But no matter how much we grow, one thing never changes: our commitment to treating every guest like family.
Our drivers aren’t just professionals behind the wheel — they’re ambassadors of Madeira. They know the hidden viewpoints, the local traditions, the stories that make this island special, and they’re always happy to share them.
As a proud, locally owned family business, we continue to invest in our community, our vehicles, and the experience we offer. Whether it’s your first time in Madeira or your fiftieth, we’re here to make your journey smooth, welcoming, and unforgettable from the moment you arrive.
Welcome to MAD Transfers, where every trip begins with passion, pride, and a touch of Madeira’s unique charm.

Zélia has been a pillar of the company since the very beginning, playing a key role in transforming a single‑taxi operation into the trusted transfer service MAD Transfers is today. With decades of experience on Madeira’s roads, she combines exceptional driving skills with a natural talent for organization and customer care. Known for her reliability, warm personality, and ability to keep everything running smoothly behind the scenes, Zélia ensures that every journey, and every day, operates with professionalism and heart. Her dedication has shaped the company’s culture and continues to guide the team forward.

With a career that began in 1987 behind the wheel of his very first taxi, Marcelino is the heart and history of MAD Transfers. Known for his calm driving style, deep knowledge of Madeira, and genuine care for every passenger, he has spent decades welcoming visitors and sharing the island he loves. Marcelino’s experience, reliability, and friendly personality set the standard for our entire team. Whether he’s guiding guests through Madeira’s winding roads or offering local insights, he ensures every journey is safe, comfortable, and memorable.

Igor is the newest face of MAD Transfers, but he brings a world of driving experience with him, including years navigating London’s streets in everything from standard vehicles to full‑size double‑deckers. That background gives him a calm, confident approach on Madeira’s roads and a knack for handling any situation smoothly. Beyond driving, Igor is the force behind the company’s digital evolution. He’s focused on making MAD Transfers more accessible, modern, and easy to book, ensuring the business grows while staying true to its family roots. Friendly, adaptable, and always looking for ways to improve the customer experience, Igor represents the next generation of MAD Transfers, blending tradition with innovation to keep the company moving forward.

Filipe grew up around the business and knows Madeira’s roads almost as well as he knows his own living room. Now leading the company into its next chapter, he combines years of experience with a calm, confident driving style — and just enough humour to make every trip more enjoyable. He’s the kind of driver who can spot a shortcut before the GPS even thinks about it, navigate the island’s curves with ease, and still point out a great restaurant along the way. Whether he’s coordinating the team or welcoming guests himself, Filipe brings energy, reliability, and a touch of fun to every journey.

The SEAT Alhambra combines space, comfort, and versatility, making it the ideal choice for family or group transfers. With seating for up to 7 passengers, ample luggage capacity, and modern features like climate control and smooth ride quality, it ensures a comfortable journey for every traveler. Perfect for airport transfers, hotel pickups, or private excursions around Madeira.

The Mercedes Vito 114 offers a refined, spacious solution for small groups and business travellers, combining Mercedes comfort with practical versatility. With generous seating, ample luggage space, and modern safety and assistance systems, it delivers a smooth and secure ride for airport transfers, hotel shuttles, and corporate transport. Its efficient diesel engine and quiet cabin ensure a relaxed journey, making it an excellent choice for both short trips and longer excursions.

The Mercedes Vito 111 is a practical and comfortable choice for both business and leisure transfers. It offers flexible seating for groups, generous space for luggage, and a calm, car-like ride that keeps passengers relaxed on every journey. With modern safety features and an efficient diesel engine, it is ideal for airport runs, hotel shuttles, and private tours where reliability and comfort matter.

The Renault Captur 2022 is a stylish and compact crossover, ideal for comfortable transfers with up to 4 passengers. Its elevated seating position, modern interior, and advanced safety features create a relaxed and secure ride in city traffic or on longer journeys. With efficient engines and a smooth automatic gearbox available, it offers a quiet, economical drive that suits airport runs, hotel transfers, and private excursions alike.